|









|
|
Larissa Braun is Head of Communications Culture and Trend.
“In the city of the future, new players will take on a decisive role. Networking the automobile with data services in the urban environment will change the car’s function. It will become an assistant to the driver.”
Nadine Endress works in the field of Brand and Customer Strategy on the subject of mobility services.
”The need for mobility in cities will continue to grow. As a premium manufacturer we would like to offer the customer appropriate solutions that combine urban mobility with positive experiences.”
Lisa Füting is employed in the field of Communication: Culture and Trends, where she works on the Audi Urban Future Initiative project.
” The car and the city need to enter into a new relationship. In this task we take account not only of technical, but also of social, political and aesthetic matters. This enables us to engage in new, sustainable thinking.”
Christian Labonte is responsible for Design Strategy.
“I believe that the discussion on urban mobility will shift its focus back to the individual. I am absolutely convinced that we, as a premium manufacturer, will contribute to that development, particularly in the context of autonomous driving.”
Annegret Maier works in Product Strategy, focusing on connectivity and the planning of new vehicle projects.
„“Society is changing and we as a premium manufacturer have the opportunity, but also the responsibility, to redesign things. That also includes completely rethinking the border between private and public transportation, for example.”
Felix Schwabe is responsible for innovation management for Audi production within the area of Technological Pre-Development.
“In 2050 more than two thirds of the world population will be living and working in metropolitan regions. We ask questions such as: What will their residents need in future in order to travel from their homes to their places of work? What will it mean for them to be mobile? And: What challenges will we have to face in this respect?“
Dominik Stampfl works in Corporate Strategy.
“I believe that the distinction between mobility and the city as we have experienced it in the last decades will cease to exist in the future. More and more, things will start growing together.”
Klaus Verweyen is Head of Productstrategy:
Innovation and Attribute Planning.
“The desire for individual mobility will continue to exist, even in cities. In the future too there will be not just the one city, but rather many different kinds of cities. From the many possible solutions that could be found, our challenge will be to filter out the ones that are right for Audi.
Attila Wendt is employed in Technical Development on chassis frames.
“For many people, automobility is an emotional experience with extremely diverse facets. The challenge consists in making it possible to experience auto-mobility in emotional terms in urban surroundings in the future, too.”
|
|
|