The Audi Urban Future Insight Team : Audi Urban Future Initiative

Insight

The Audi Urban Future Insight Team

ONE PLUS ONE IS THREE

THE AUDI URBAN FUTURE INSIGHT TEAM

What will the city of the future look like? The question is hanging on the conference room
wall in capital letters. Christian Labonte stands up from the round table, gesticulating and explaining. Two women and three men are sitting before him, listening intently. There are books, notepads, post-it notes and papers on the table. An ordinary meeting, or so it seems. Yet this group is different. In the Audi Urban Future Insight Team, employees from various departments at AUDI AG are focusing on urban mobility and urban development. Normally, they work in design, communications, technical development or brand and corporate strategy. These six have joined forces in order to promote the themes of the Audi Urban Future Initiative and act as a conduit into the company for current scientific discussions. They each have a different area of specialization and contribute their own specific knowledge and experience. They are

now participating in a creative dialogue across departmental borders to develop ideas for the future.

“One plus one can equal three”, explains Dominik Stampfl. Working with the Insight Team serves to expand the range of vision on various topics and allows completely new perspectives to emerge. This happens through collegial collaboration and networking among team members. They meet twice a month, alternately in Ingolstadt and in Munich, “in order to bring some fresh air into the discussion”, says Larissa Braun, Audi Urban Future Initiative project manager.

The Audi Urban Future Insight Team has made it its goal to pick up on and evaluate impulses from external specialists on the topic of “Mobility and the City of the Future”, and to actively introduce the

results of this process into the company. The work of the team is about identifying and sorting topics, establishing dialogue and cultivating sensitivity within the company for new issues. They have already been able to gain new insights in several areas through the dialogue with the architects of the Audi Urban Future Award. Yet this is just the beginning of a bold and inquisitive discussion, one in which the members of the Insight Team will also be taking part today at the Audi Urban Future Summit.

The Audi Urban Future Insight Team

ONE PLUS ONE IS THREE

THE AUDI URBAN FUTURE INSIGHT TEAM

Share

Follow