Award Award 2010 Project Guidelines
Architect's information on project guidelines
|
The purpose of the following document is to outline the scope and the project guidelines of the Audi Urban Future Award in order to provide you, as the participating architectural firms, with an understanding of the range and the limits of the concept as well as with practical information about the appropriate media and formats for contributions to the competition website, the workshop and conference in London, and the Venice exhibition and publications. We would like to emphasize that, within the designated scope, you are free to select your own approach to the theme and to develop an impartial view of the city of the future with respect to concepts of collective and particularly individual mobility. What we at Stylepark define as the project’s scope within the concept of the competition is simply a reflection of our own perspectives at the beginning of the process. Everything else will take shape in the further course of the project. The concept calls for you to develop future scenarios that are not completely removed from viable possibilities for the development of mobility in the urban realm in the coming decades. Scenarios should incorporate models for the transformation of existing circumstances. Furthermore, scenarios should take into consideration and reflect the contribution that a company like Audi could make towards a reorientation in the realm of mobility. […] Audi is planning to invite you to visit its facilities in Ingolstadt in order to learn more about the company’s outlook for the future. To what extent you make use of the models and the ideas of the Audi brand and how you choose to incorporate them into the development of your own vision is entirely up to you. In order to facilitate a continuing dialogue with the company following your visit to Ingolstadt, Audi will provide you with a representative whom you may contact at any time. For us, the question as to how the urban realm will change and develop in the coming decades is central to the Audi Urban Future Award. What we expect of you is that you will develop new ideas and present us with numerous examples of phenomena in which the future can take root. For example, whether the need for battery changes or new kinds of hybrid systems for automotive mobility will lead to new building types in the urban periphery, or whether certain areas of the city will be transformed by the increasing use of electric cars. We begin with the assumption that hybrid or electric drive technology will, in the midterm, be the basis from which new forms of individual and collective mobility will develop. These as well as other forms of technology should therefore
|
be investigated in terms of their relevance and the consequences of their use, in order to facilitate the further development of new typologies and systems. Beyond any romantic notions of decentralization or mystical immaterialization, architecture and urban planning are, in our view, fundamentally capable of reformulating the metropolitan realm taking account of future forms of mobility, and of conceiving exemplary future advancements. This is precisely what should take place based on an interpretation of the present and a view into the future. You and your team are called upon to develop an installation, models and images that illustrate a transformed reality. Additionally, these should describe how change can be initiated and what consequences it will have. In our view, there are two different perspectives or methods with which to approach the creative transformation of existing conditions. One can either start with a macro-examination or one can try to identify differentiated answers to individual questions by way of a microexamination. Each approach has advantages and disadvantages. In considering the city and mobility from the larger perspective, one will inevitably be confronted with questions regarding strategic cooperation, the securing of markets and spheres of influence or how to deal with emissions certificates. Individual projects and concrete solutions that are economically, ecologically and aesthetically persuasive play a secondary role. It is thus possible that a more abstract vision of the future could take shape based upon this method of observation. The converse approach leads primarily to the examination and analysis of individual phenomena, upon the basis of which scenarios and selections can be developed with respect to how habits can be changed in concrete terms. Here, one runs the risk of developing solutions in a clearly defined context, but losing sight of the big picture in all its complexity. We would like to ask that you consider the possibilities from both perspectives. In summary, the following can be said: The concept of the Audi Urban Future Award aims to establish a dialogue on the synergy of mobility, architecture and urban development by means of a tangible view into the future, without losing sight of the perspective of the Audi brand as an automobile manufacturer. Practical assignment and formats Alongside the final design as such, the process itself is a further, important component of the Audi Urban Future Award. It should be visualized in various forms, among others on the website, in
|
the London workshop and conference, in the Venice exhibition and in the accompanying publications. Website The Audi Urban Future Award website will present the concept and objective of the competition and introduce all participants. The website will also monitor and document the ongoing progress of the project. All participants are furthermore required to produce at regular intervals images, collages, sketches, films, quotes or similar, which will be published on the website. These will serve to illustrate your sources of inspiration and to document the path leading to your final contribution to the competition. The materials should reinforce your general considerations and concepts of the theme of mobility and city, regardless of whether these will exercise a direct or indirect influence on your design. In this manner, the practical tasks should give way to a platform for a multifaceted and lively debate on mobility and the city. […] Audi Urban Future Award Exhibition in Venice Three-dimensional models or an installation should be produced for both the exhibition at the Scuola Grande della Misericordia in Venice as well as the competition. An international jury will select the winner of the competition on the basis of the Venice exhibition. In addition to the final contributions, the exhibition will also trace the developmental process of each design. To this end, we ask you to deliver sketches, drawings, computer animations and a detailed description of your vision or scenario along with your contribution. […] This text is part of a comprehensive briefing package that was provided to the architects participating in the competition for the Audi Urban Future Award. The following documents were also included in the package: • Audi Urban Future Award concept
|
www.stylepark.com
www.audi-mediaservices.com
www.audiusa.com
www.critmumbai.wordpress.com
www.hyarchitecture.com
www.jnyi.jp
www.nodeoffice.com
www.superpool.org
www.u-tt.com
www.experimentsinmotion.com
www.alisonbrooksarchitects.com
www.big.dk
www.dsrny.com
www.e-cloud9.com
www.jmayerh.com
www.standardarchitecture.cn
www.newmuseum.org
www.festivalofideasnyc.com
www.architizer.com
www.storefrontnews.org
www.abruzzo-bodziak.com
www.leong-leong.com
www.matterpractice.net
www.petermacapia.com
www.nkbak.de
www.raumlabor.net