As part of the ongoing Audi Urban Future Initiative, five of New York City's leading young architectural firms are taking part in the exhibition Project New York. Leong Leong, TheVeryMany, Matter Practice, Abruzzo Bodziak, and labDora have been asked to develop new visions for the future of urban life using Manhattan as their muse and testing ground. The exhibition will take the form of a massive scale model of Manhattan which will present the five future scenarios.

Over the course of the exhibition, the firms will work both individually and collectively to develop new ideas and future visions that may result from the interaction of their concepts and models. The gallery space will be constantly documented and the collaborations continuously incorporated into the exhibition as it is produced. Visitors to the gallery will be digitally inserted into the architects' renderings of the future. These images will be posted online and disseminated using social media as part of the digital presence of the exhibition.

The Audi Urban Future Initiative began in 2010 with Alison Brooks Architects, BIG – Bjarke Ingels Group, Coud 9, J. Mayer H. Architects und standardarchitecture. The "Project New York" exhibition considers the themes originally developed and uses Manhattan as the ultimate urban laboratory of the future.